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Clwydian Range Tourism Group

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North Wales Steam Initiative

4 Apr 2022 4:12 PM | Christine Moore (Administrator)

North Wales Steam Initiative

For all Tourism & Hospitality providers in Wrexham, Flintshire, Denbighshire and Anglesey.

The STEAM initiative (Scarborough Tourism Economic Assessment Model) is the most popular and internationally recognised tool for Local Authorities and Tourism Associations across Wales and the rest of the UK to measure the economic impact of local tourism.

Regardless of if you have ever completed a return or not, we’re now really encouraging your participation as we look to measure the impact of the pandemic on our sector – whilst monitoring data that will enable us to measure the recovery.  In turn, the data is also really important, as it is one of the key datasets used to inform each Local Authorities annual government settlement as well. 

Therefore, the more hospitality providers who complete their STEAM return, the more robust the data and clearer picture of tourism’s worth to the North Wales economy we’ll have.

How do I complete my return?

This is really simple and will probably take around 5-10mins per month, or 30-mins one a year (depending on what you prefer).  Historically, we offered a postal service to return your data, however going forward – this will all be online.

Please note, there are no questions relating to financial matters, nor are there any questions relating to anything more personal than your business name.

2021 Data – Now Due!

For data relating to 2021, could we ask if you could click on the link below and complete your return by Friday 29th April 2022.

2022 Data

Going forward, to complete your data for the 2022 calendar year (either on a monthly basis or by 28th February 2023 at the latest) could you visit the following link;


Wrexham County Borough Council is commissioned on behalf of Anglesey, Flintshire, and Denbighshire to collate this data before Global Tourism Solutions (an external company) analyse the data and produce annual reports at Local Authority level.  Conwy commission us to coordinate the analysis of the data and Gwynedd coordinate the data collection and analysis themselves.

The project manager and first point of contact for any questions is;

Vicky Mathie

Tourism Officer

Wrexham County Borough Council

Registered Address:
Midlist Farm

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